Both Companies determined its corporate vision as concepts held in common in JVC’s Brand Statement, “The Perfect Experience,” and in KENWOOD’s corporate vision, “Reaching out to discover, inspire and enhance the enjoyment of life,” and also determined the course of action as a code for sharing and realization of the vision by all of the employees of the Group. Under the vision and course of action, we will create new and unconventional added-value and evolve into a corporate group that provides customers with incomparable experiences such that they have never before experienced.