


Victor Company of Japan, Limited (“JVC”) and Kenwood Corporation (“KENWOOD”) established a joint holding company, JVC KENWOOD Holdings, Inc. (“JVC KENWOOD HD”) on October 1, 2008, and carried out a management integration. With an 81-year history, JVC is a video and audio equipment manufacturer that also has an entertainment business centered on music software, and KENWOOD is an audio and wireless equipment maker with a 62-year history. Through the management integration of these two historic companies, a unique specialty manufacturer with video technologies, audio technologies, wireless technologies, and entertainment business is born in Japan.
The purpose of the management integration is to build an existing base of a complex company to survive the digital era through the integration of the management resources of the two companies, and to realize new growth by synergies through not only expanding our corporate value but also by creating new added-value.
And this idea is simply expressed in the JVC KENWOOD Group vision, “Realize the unconventional (Katayaburi wo katachi ni).” This concept is held in common in JVC’s Brand Statement, “The Perfect Experience,” and in KENWOOD’s Corporate Vision, “Reaching out to discover, inspire and enhance the enjoyment of life,” and through the sharing and realization of this idea by all of the employees of JVC KENWOOD Group, we will evolve into a corporate group that provides customers with wonder, inspiration and services such that they have never before experienced.
JVC KENWOOD Group considers that the mission of a corporation is to respond to the expectations of all stakeholders, to be trusted by society and to contribute to society, and these things are also requisites for a company to achieve continuous development in society. For this purpose, in addition to seeking compliance in all our activities as a matter of course, we believe that working toward adequate corporate governance, promoting highly-transparent management, and also contributing to society through business activities while enhancing efforts toward environmental preservation for the next generation are our most important tasks.
In our business activities in particular, since our video and audio equipment business and Entertainment business support a part of cultural activities to foster people’s sensibilities, and our wireless business supports a part of communication activities to convey necessary information to people, following our course of action in “perpetual reform centered on each and every individual,” all employees of the Group will fulfill this heavy responsibility as a united group.
JVC KENWOOD Group has just taken the first step as a new corporate group, while passing on the DNA of both JVC and KENWOOD. Please count on us.
We will keep taking steps together with you, and we sincerely request your continued understanding and support.
